Special report: Trip to India with STORIATIPIC
Dossier spécial : Voyage en Inde avec STORIATIPIC

Since its creation, STORIATIPIC offers high-quality natural materials, selected and manufactured with the greatest care. Craftsmen with ancestral mastery weave the fabrics that make up our various products by hand directly in India. But why India? Marie Gozard, creator and designer of the brand, lived there for a long time where she created a deep attachment to this country and this culture rich in know-how. Each year, she travels to India to select the craftsmen and materials in order to create our future collections. Wool, silk, modal, cotton, viscose, linen... weave in twill or velvet weave, everything is rigorously examined to offer you Scarves, bags and ready-to-wear pieces high-quality. The production follow-up is carried out with accuracy directly on site to follow the production of our products. In our last article "What's hidden under the making of a scarf?" We revealed the process of creating our flagship product as well as the secrets surrounding velvet in our article "Soft and velvety, velvet is making a comeback". Today, find out more!  So, are you ready to follow us to India for an article? The STORIATIPIC team reveals the backstage of the last trip !

Inspiration is born from travel

A woman of conviction, Marie Gozard invites us, With each collection, to discover the know-how, creativity and overflowing imagination that STORIATIPIC offers throughout his works. The journey, the openness and the mixing of cultures give birth to a colorful and warm cocktail with each creation. An unlikely mix of colours, a combination of shapes and patterns highlighting the uniqueness of the products (fashion accessories, clothing, a range of bags, etc.), the refinement and relevance behind each detail, gives its importance to understand the surprising universe of STORIATIPIC, a brand that has always known how to stand out.

During her many journeys in India, Marie rigorously selects its partners and craftsmen. Printers, manufacturers, embroiderers, all the welcome to share their masteries and creations. This is a crucial and decisive step in selecting the materials that will bring Marie's imagination to life. Thus, It tests the softness, velvetiness and warmth of each fiber one after the other, Selects colors and rendering prints in screen printing, and checks the quality of the assembly of the sewing patterns in order to sublimate the future products you will wear. 

Technique and creativity at work

Our products are also understood in the details that make them up. The weaving, printing technique and embroidery reveal the potential of each illustration, pattern and colour choice. Thus, a wool and silk scarf Woven wave-shaped will be totally different froma wool scarf woven from a twill weave where the weaving diagonals are visible. Similarly, between theDigital printing, where the differences in the opacity of an illustration are noticeable, Hand screen printing, where the colors are applied in spot colors and are very bright. The choice of printing and weaving is essential for the final result of a blouse, a scarf or a bag of the brand Storiatipic.

In addition, some of our articles, such as Our bags or scarves, are embroidered entirely by hand by professionals who are experts in Indian techniques. As we had already mentioned in our article  "What's hidden under the making of a scarf?" ,we always leave the choice of embroidery (shapes, colors, location...) to the professionals we have chosen to work with us. The originality of this method leads to colourful, surprising and qualitative results, where creativity is expressed in chorus with that of the embroiderers. Come in the French knot, the Kantha stitch, the chain stitch or the cross stitch, the variety of embroidery techniques used give richness and finesse to each of our products. The resulting works convey to us their authenticity that is difficult to replicate otherwise.

An astonishing and unusual result

We work hard for a year on the creation of each of our collections to offer you ever more qualitative and original renderings. It is through all these steps and choices that we make this possible. The materials, designs and embroidered works reflect our know-how and originality. Our products are unique thanks to theThe spirit of innovation and our ability to renew ourselves over the years and her travels, as Marie testifies in our article "Marie Gozard's confidences at Who's next". . All His creations are carefully thought out, on a case-by-case basis, to reveal all the cachet and quality of the products. Technique and imagination work together and complement each other. The trips made to select and verify production are therefore a very important part of the design process.

Our collections of scarves like the Thick wool scarves or Embroidered scarves are born thanks to the rigor and relevance of the choice of materials and partners. We are always happy to show them to you in store or Online and to share with you the backstage of our productions. The result of these collaborations, choices and design steps gives rise to Scarves, bags, dresses, pants, shirts… create with the greatest singularity that we can offer today.

Our shopping tips for the new year

 

Now that you know all our creative steps, it's time to lift the veil on our must-have pieces for this month of January !

 

Discover our scarf Garden in modal and silk to start the summer with style and freshness! Take the time to sit with us on this flowery balcony, with calm and peaceful notes.

Our cotton scarf Kali will accompany you all summer long with its setting sun for cool evenings by the sea. This scarf will find its place in your wardrobe in any circumstance !

Need a companion for your walks in the city? We have the perfect bag for you! Discover our shape Pop Raffia Super elegant and suitable for all your outings. Its hand-woven fabric will give a touch of originality to your summer outfits.

 

 

Do you need a large bag for your beach day? So our bag Beach Indigo is made for you! This "tote" bag with its versatile shape, its two inside pockets and its magnetic closure, it will never leave you.

 

 

 

 

 BUY NOW

 

For the purchase and delivery process, don't panic, at Storiatipic It's as easy as pie. Payment is secured by credit card and PayPal, with the possibility of paying in 3-4 instalments free of charge. Delivery is free to relay points in metropolitan France. With shipping in 24/48 hours, also in Europe. As a little extra, you can benefit from express delivery before 1pm the next day if your order is placed before 2.30pm, perfect for latecomers. Returns are possible in 14 days and exchanges are easy. For any questions Team Panda will be happy to answer your questions, whether by phone on 04 72 49 86 13 or by e-mail - contact@storiatipic.com - and by private message on Facebook and Instagram.

 

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Team Panda :)